Our Story

After spending nearly 30 years leading the communications/planning department of one of Nebraska’s largest advertising agencies, I made the decision to start my own freelance consultancy.

Throughout my career, I’d seen many small to mid-size companies struggling to keep up with the expanded and ever-changing world of communications. Companies that either couldn’t afford to work with a full-service agency, or who, because they had in-house marketing and creative teams, just didn’t need all the services those agencies provided.

So, after some serious soul-searching, I stepped out of my comfort zone and founded the company in 2013 as a sole proprietorship and incorporated it as SDCommunications in 2014. As the organization grew and our services expanded, we became SC Squared Media in early 2022.

I envisioned SC Squared Media as the perfect media partner, offering our clients and partners a media team with the knowledge, experience and tools to give them best in class resources regardless of the size of their budget and without having to make the sizable investment that would be needed to have those resources in-house.

As the business grew from a freelance consultancy to a full-service media shop, our team grew to a staff of five. And with the digital world continuing to expand and content channels morphing daily we expect that growth to continue.

We can’t wait to see what the future brings!

– Sandra Cranny, President/Chief Media Strategist